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MARKETING

My internships and experiences 

Feather n' Fin

Social Media Manager Highlights at Feather n' Fin (May 2025 – Present)

  • Launched and grew Facebook + TikTok with bold, engaging graphics and video content

  • Built TikTok from 0 → 750 followers and 70K likes in just 2 months

  • Boosted Facebook performance: +850% views, +450% interactions, +430% followers

  • Designed eye-catching graphics for announcements and menu launches

  • Earned Most Creative Social Media Campaign award in local small business competition

Overview

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Facebook

500,000 Views

75% Video, 25% Graphic

5,000 Interactions

compared to 1,000 Interactions
in 2024

25% Reach

more non-follower views 
and interactions from 2024

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TikTok

1,000,000 Views

900,000 from top video

75,000 Engaged

over 8 weeks

65,000 Likes

60,000 from top video

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In July, one of our TikToks skyrocketed to over 900,000 views, with a repost on Facebook pulling in another 200,000 views. We nailed the timing on the right trend, and that momentum lifted our other content with several posts hitting 20k, 30k, and even 100k views. When I first started, I would have been thrilled just to break 10k on a single video.

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So, could I do it again?

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Absolutely. What makes Feather n’ Fin special is that “F n’ F” also stands for Fun n’ Family. The owners are dedicated to a positive, sustainable, and lively workplace, and my job was to capture that spirit online. When the audience can feel the energy of the team, the engagement naturally follows.

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That’s why I’m confident I could replicate this success anywhere by finding the unique personality of a brand or team and bringing it to life through social media.

Shortly after becoming the Social Media Manager for Feather n' Fin, we were invited to join the Ally Challenge Small Business Campaign, where small businesses use social media to promote attendance to the Ally Challenge, which is a PGA Tour golf tournament along with a country concert. Three businesses with the most creative campaigns would be recognized and given special access to the tournament.

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Out of 63 local businesses, Feather n' Fin was chosen for Most Creative Social Media Campaign

and we were given all-access media passes to the event as a major content opportunity. 

Most Creative Social Media Campaign Award

The Campaign

DMing our page the word "Ally" 
would give you an early look at
the Ally Challenge Specials Menu

The Content

Stay tuned! I'll be updating this page with whatever fun ideas I come up with at the event soon 

Digital Marketing Internship

Overview

Digital Marketing Internship Highlights at Sugar Sweet Bath and Body Treats (Jan 2024 - Aug 2024) 

  • Focused on enhancing brand voice and visual consistency across platforms.

  • Implemented structured email campaigns, shifting sales strategy from TikTok Shop to Shopify.

  • Revived Shopify sales through email marketing, contributing to 30% of overall monthly sales by the end of the internship.

  • Developed a cute relaxing, and nature-inspired brand narrative aligned with product.

An Email Campaign I made
         on April Fools Day

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Please note, any posts on this account past July 2024 are no longer my work

Through Western Michigan University’s Broncos Lead program, I partnered with Sugar Sweet Bath & Body Treats to bring fresh energy to their Instagram and TikTok presence. This role gave me the chance to apply my Adobe Creative Suite skills in a real world setting with endless opportunities for experimenting, learning, and refining along the way. By the end of my time, I had strengthened both the brand’s online persona and my own creative confidence, setting a strong foundation for future opportunities.

Video Editing Position

 - Edited 8 videos over one year, condensing 50+ hours of footage 15-60 minute segments.

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- Achieved view counts ranging from 50,000 to 2 million per video.

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- Gained proficiency in Adobe Premiere Pro and basic skills in After Effects.

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- Inspired to further develop my digital skills and pursue my passion in video editing.

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Undergraduate Research Assistant

  • Compiled performance metrics from 12 Facebook pages

  • Exported and organized data via Meta Business Suite

  • Designed charts and graphs in Excel to support marketing insights

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